AI answers can draw on indexed pages, but no technical change guarantees a citation. We check that important pages are accessible, understandable, accurate, and supported by evidence.
Crawl access
Check robots rules, indexability, and hosting or CDN access for important pages.
Clear page content
Make key services, locations, expertise, and answers available as readable page text.
Verifiable claims
Support factual claims with real authors, dates, sources, and permission-safe project evidence.
GEO describes work intended to improve the chance that a business is understood, retrieved, and cited in generative search experiences. It builds on technical SEO and useful content; no agency can control which sources an answer system selects.
The practical work is to make pages easy to crawl and understand, answer real customer questions with original expertise, and build credible evidence about the people and business behind the site. Results vary by query, market, and platform.
We record a baseline for priority searches, track indexation and organic queries, review AI citations where observable, and monitor qualified referrals and enquiries. We report the data and its limits rather than promise a ranking or citation.
| Factor | Traditional SEO | GEO |
|---|---|---|
| Goal | Earn relevant search visibility | Earn relevant citations in AI answers |
| Target | Google, Bing, Yahoo | ChatGPT, Perplexity, Gemini, Claude |
| Content | Useful pages that meet search intent | Useful, specific answers supported by evidence |
| Authority Signal | Backlinks from other sites | E-E-A-T, topical authority, third-party citations |
| Structured data | Use accurate markup when it fits the page | No special schema is required for AI search |
| Measurement | Rankings, organic traffic | AI mention rate, citation frequency, brand in AI answers |
| Timing | Depends on crawling, competition, and site quality | No reliable fixed timeline or guaranteed citation |
Scan how ChatGPT, Perplexity, and Gemini talk about your brand and industry. Find where you are invisible and where competitors are winning.
Make important answers easy to find and support factual claims with relevant evidence and sources.
Use structured data where it accurately describes visible page content and supports a relevant search feature.
Make authorship, experience, sources, and project evidence clear so readers can assess the claims.
Build useful, connected pages around the questions customers ask in your priority services and industries.
Track a consistent set of searches, observed AI citations, qualified referrals, and enquiries over time.
Review canonical URLs, crawl access, indexability, and whether important content is available as readable text.
Prioritize original answers for the services and markets that matter, supported by accurate facts and permission-safe project evidence.
Track search visibility, AI citations where observable, qualified referrals, and enquiries against a recorded baseline.